SharkNinja put the Ninja Creami inside comedy instead of an ad

The Ninja Creami had the problem every big product gets eventually: everyone had heard of it, and not enough people were buying it.

So instead of running another ad, SharkNinja put it inside comedy people already follow, like a series called The Ick. The product just shows up in the story, and nobody stops to pitch it. The campaign did five and a half million views in two weeks.

A sponsored segment is the moment people skip, because it's where the show stops. Put your product inside something people would watch on purpose.

Be the obvious choice, not another copy.