The founder
The studio is new.
The work isn’t.
Mykhailo Sokolov has been in the brand business since 2023 – most of it at GetPR, a PR and branding agency, getting clients talked about for the right reasons.
2layers is the same work, one company at a time.
3+
Years in the brand business, since 2023
6
Brands he has helped grow
23
Agencies in the partner network he built
2×
Customer lifetime value across that network
Brands he has helped grow
Six brands.
One lens.
Social media is reputation, story, relationship, and what happens offline – in other words, brand. Not posts and reach.
How he thinks about brand
Earned, not rented.
Reputation first. Reach follows.
Followers can be bought. What people say about you when you’re not in the room can’t.
Offline counts.
The phone call, the handshake, the after-sale. Customers feel all of it – then they post about it.
Relationships compound.
Partners, clients, audiences. The ones that last are built on shared wins, not one-off campaigns.
The second layer
The name is the plan. The business is the top line. The bottom line is what it is meant to fund.
Support for veterans in Ukraine, young people already doing real things, free dojos and orphanages. Why 2layers.
See the work, then talk to him.