Why Amazon blocked Meta's shopping AI

Amazon just blocked Muse, Meta's shopping assistant, from buying on Amazon. Officially it's about permission and security. But if Muse does the shopping, nobody sees Amazon's homepage, its deals, or its name.

That's coming for everyone who sells anything. When an AI shops, it reads a list: price, reviews, fifty options, pick one. Every brand is a row.

A robot can compare your price in a second. It can't compare what your name means to the person asking. Most companies are still posting price and specs, the exact things a robot ranks.

Be the obvious choice, not another copy.